Extreme insulation power and durability are the bare minimum requirements for every cooler we make ā and we never stop there. Our hard coolers are perfect for heavy loads. They donāt flinch in the face of snowstorms, the beating sun, or even bears, and our soft-sided coolers are leakproof, waterproof, and quick to carry for your camping trip. As for our foldable lunch bag, thatās only for those of you who enjoy ice-cold drinks and a fresh meal on your lunch menu.